Five strategies to drive retail sales this holiday season

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When the holiday season officially kicks off the day after Thanksgiving, retailers will be scurrying to make the most of a compressed shopping season that is six days shorter than last year. In addition to timing considerations, increased competition is also pushing retail operators to re-evaluate their strategies and service offerings this year. Jones Lang LaSalle‘s Retail experts have identified 5 key strategies retailers should employ this holiday season to capture and maximize their share of the projected sales increase.

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