From Captain Comeback to Roger Real Estate

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Could JLL’s Executive Chairman for the Americas Division and former Dallas Cowboys quarterback Roger Staubach be launching a third career…as a TV actor?

Sports Illustrated reports on the funny TV commercial, how Roger famously opted for a station wagon instead of a Dodge Charger after winning Super Bowl VI and how he helped establish the idea of representing tenants as a common place practice in real estate brokerage. Learn more about Roger Staubach here.

When I was a new employee I was sent to orientation in Dallas. One company official said that while winning business and driving revenue is important, the manner in which we conducted ourselves was the most important to Roger. A few years later, a new broker asked me if I thought Roger would help him on a pitch for a new client.  He seemed reluctant to ask, reasoning that he was not yet a “senior” broker and somehow not worthy.  I said “of course” Roger would help and suggested that he send a quick email with  details about the prospect. Within a couple of hours, the broker’s phone rang, and it was Roger.

Staubach’s approach to personal conduct shows outside the office as well.

The airplane story is widely known, and one of my favorites. People were boarding, and Roger was sitting in first class, and noticed a uniformed military person, that had lost a limb, was headed to coach section. Roger, without any commotion or fanfare, had the flight attendant exchange their seats.

Randall Wood
Executive Vice President, Tenant Representation, JLL

Post on LinkedIn: Roger Staubach‘s journey from Cowboys star QB to real estate mogul.

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