Hoppy to announce San Diego craft brew industry growing in three concentrated areas

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Source: JLL Geographic Information Systems (GIS) & Research

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Consistent with national trends, the craft beer industry in San Diego has experienced unprecedented growth in the past couple of years. According to the Brewers Association, a Colorado-based industry group that advocates for craft breweries, in 2013 California had 381 craft breweries producing over 2.9 million barrels per year. With nearly 100 craft breweries in San Diego County, the region has a disproportionate share of the state’s breweries (over 25 percent). This is in contrast to San Diego’s share of the state’s population at roughly 8.3 percent. While still a relatively small component of the San Diego economy, the number of local breweries and corresponding employment has nearly doubled between 2011 and 2013. Employment jumped from 448 in 2011 to over 850 in 2013, a 90 percent increase, compared to a 5.7 percent increase in total private employment over the same period.

Based on data from the San Diego Brewers Guild, JLL mapped all the local breweries to see where they are situated across the county. The heat map above shows that there are high concentrations of breweries in Vista, San Marcos, Miramar, Mira Mesa, Downtown, and North Park. In fact these areas represent three distinct clusters of breweries in the county. There are 21 craft breweries within a 6-mile radius in the Vista/San Marcos area, 13 craft breweries within a 3-mile radius in the Miramar/Mira Mesa area, and 30 craft breweries within a 6-mile radius in Central San Diego. Over two-thirds of the county’s breweries are located in these three clusters. If sustained growth in the industry continues, demand for well-located and functional industrial space will increase in the coming years, some of which has already been seen with the recent expansion of local breweries, such as Ballast Point, Stone Brewing, and AleSmith. However, with relatively low vacancy rates for manufacturing and warehouse product types in Miramar (5.3 percent), Vista (6.9 percent), San Marcos (7.8 percent), and Central San Diego (5.3 percent), will breweries have to expand to areas outside of these three clusters?

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