Perhaps no category has undergone a more radical transformation than retail has in recent years. Near-global access to the Internet and speedy adoption rates of smartphones have spawned countless changes to the way we shop and how retailers compete. With a recent US Census report putting e-commerce at less than 6% of overall sales, the in-store experience is as important as ever. Customers are expecting the same experience as they shop across channels, and expect their offline experience to evolve as their shopping behavior changes.
Check out JLL’s latest slideshare featuring three questions smart retailers are asking themselves.
Tweet this: #JLL outlines the 3 questions smart #retailers are asking to deliver the best in-store customer experience
LinkedIn: JLL explains three ways retailers can enhance their customer experiences: omni-channel experiences, the right technology and data analytics.